_Werner Pöckel

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Werner Pöckel

.01

There Are No Tricks
To Growing Up
Healthy.

Case SABARÁ
CHILDREN’S HOSPITAL
MAGIC STRAW

There Are No Tricks
To Growing Up
Healthy.

.01

The campaign aim is to alert about excessive consumption of sweet drinks by children. By means of magic straw we show how the sugar is hidden in drinks like soft drinks, box juices and even coconut water. The action featured a magicianto show that without tricks it’s possible to reduce the amountof sweet drinks in meals.

Deliverables

Product design, Brand, OOH Activation, Social Media & Website.

.02

IF IT CHANGES
ITS COLOR,
BE CAREFUL

A website and a social campaign was also launched to alert about the problem.

team

  • CREATIVE DIRECTION

    Valdir Bianchi
    Werner Pöckel

  • ART DIRECTION

    Marcelo Maeda

  • COPYWRITING

    Felipe Natal Nepomuceno
    Felipe Sato

  • PRODUCTION

    Digital 21
    DA house Audio