_Werner Pöckel

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Werner Pöckel

.01

A new car
and a new way
of interaction

#fiatcronos

Case NEW FIAT
CRONOS
WEBSITE

A new car
and a new way
of interaction

.01

How about navigating the several functionalities of the new Fiat car through the screen of your computer, tablet or smartphone? With many functionalities, Fiat Cronos arrives to the market with the challenge of representing a new phase in the company. To show and explain each of the features of the car, we created a series of formats and languages so that the customer feels an immediate desire for the product.

The strategy was to separate the content into categories, so the car's main differentials are clear to the customer. The result is increased engagement.

Deliverables

Website

.02

INTERACTING
WITH
THE CAR

The best user experience is when the client can understand what the product offers and then he can feel part of it.

.03

EXPERTS

Engineers explain what they designed and how some parts of the car were developed.

.04

EXPLAINING
THE FEATURES

Our goal is to show the car in its totally, as the car is full of technology and comfort items.

team

  • CREATIVE DIRECTION

    Werner Pöckel

  • ART DIRECTION

    Werner Pöckel
    Rodrigo "Fernandinho" Rodriguez

  • COPYWRITING AND CONTENT

    Lucas Rodrigues
    Danilo Souza

  • TECHNOLOGY

    Henrique "Chefinho" Aveiro

  • PRODUCTION

    Dani Caselli
    Lucha Libre
    Cerri Studio

  • DEVELOPMENT

    Base 3