How about navigating the several functionalities of the new Fiat car through the screen of your computer, tablet or smartphone? With many functionalities, Fiat Cronos arrives to the market with the challenge of representing a new phase in the company. To show and explain each of the features of the car, we created a series of formats and languages so that the customer feels an immediate desire for the product.
The strategy was to separate the content into categories, so the car's main differentials are clear to the customer. The result is increased engagement.