_Werner Pöckel

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Werner Pöckel

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The Olympic Torch
Has Given Brazil
a Big Hug.

Case BRADESCO
OLYMPIC TORCH RELAY
WEB SERIES

The Olympic Torch
Has Given Brazil
a Big Hug.

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It went trough more than 300 cities, traveled approximately 20.000 kilometers by land and 10.000 miles by air, passed through the hans os 12.000 people in 3 months. An event of this size needed a big coverage. That’s when we had the idea of the web series called “Embracing Brazil”.

“Embracing Brazil” is about Brazil of the Brazilians.
It’s about the brilliance of these people who received the mission to further illuminate a country that is wonderful by nature.
It’s about human warmth and where it was invented.
It’s about quantities, whether geographical or spiritual.
It’s about small towns and giant people that live there.
It’s about a country that could be a continent, for its diversity of people and culture.
It’s about all those stories of people who are just like you and me.

Deliverables

Films & Website

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EMBRACING
BRAZIL

Each episode brings some of that giant country
and its people. We tell stories of people
and reveal what is the best Brazil has to offer:
Brazilians. In every city, with every person,
the Olympic flame got to know another kind of heat,
the human being’s.

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FOLLOWING
THE
FLAME

We launched a website where people could follow in real time everything that was happening during Brazil’s Torch Relay. In which city it was, how many people had already carried it, which distance the torch had travelled and even a countdown to its arrival in Rio. Also, people had access to a map that showed the path of the relay and could read some of the stories of the people who were carrying it.

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EFFIE
AWARDS

team

  • CREATIVE DIRECTION

    Werner Pöckel

  • ART DIRECTION

    Werner Pöckel
    Marcelo Marui
    Natacha Engelmann

  • COPYWRITING

    Bianca Agnelli
    Felipe Natal

  • PRODUCTION

    Conspiração Filmes
    Lucha Libre
    RCA Digital