_Werner Pöckel

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Werner Pöckel

.01

Real Stories
from People
who Transform.

#chamaquetransforma (#flamethatchanges)

Case BRADESCO
OLYMPIC TORCH BEARER
CAMPAIGN

Real Stories
from People
who Transform.

.01

A 100% digital indication campaign,
with a lot of social media content,
an indication website, a series
of activations with influencers,
targeted and performance display
campaigns on the most important
Brazilian websites. The goal was
to find 1.2k Brazilians stories
of people who somehow changed
their reality or their surroundings.

We encouraged people to indicate others
and in the end of a six-month campaign,
we got 15k stories. The campaign was started
by explaining to the Brazilian people
what the Olympic Torch is and how
it would work to become
Bradesco’s bearers selection process.

Deliverables

Digital Strategy, Content Marketing, Social Media, Website, Influencers activation & Displays Ads.

.02

INSPIRING
EXAMPLES

During the campaign we told
the stories of some Brazilians
who had something special
on the inside. These stories
would set an example
as for people to understand,
thus indicate others.

.03

PEOPLE
INDICATE
PEOPLE

A website was launched where people
could indicate others to carry
the Olympic Torch. This website
evolved during the various stages
of the campaign and brought
relevant content about the Torch Relay.

PEOPLE
WHO HAD
THEIR
OWN LIGHT

WE WANTED
REAL STORIES
FROM PEOPLE
WHO HAD
TRASNFORMED
THEIR OWN
REALITY

WE FOUND
15K
STORIES

1.2K WERE
CHOSEN
TO CARRY
THE RIO 2016
OLYMPIC TORCH

.03

INFLUENCERS

To increase the coverage
of the campaign and be relevant
for different audiences,
we went on youtube
and choose some of Brazil’s
most relevant influencers

Manual
do mundo

NO ME
GUSTA

ROLÊ
GOURMET

LUBA
TV

.05

SURPRISE.
YOU’RE A
TORCHBEARER

We surprised some of the chosen ones
with the news that they would
be carrying the torch and the person
who had indicated them was the one
to deliver the news. With this, Bradesco
Olympic Torch Bearer Campaign ended.

team

  • CREATIVE DIRECTION

    Carlos Domingos
    Valdir Bianchi
    Werner Pöckel

  • ART DIRECTION

    Werner Pöckel
    Marcelo Marui
    Bruno Ponzini

  • COPYWRITING

    Carlos Domingos
    Felipe Natal Nepomuceno
    Bianca Agnelli

  • PRODUCTION

    Bossa Nova
    Santa Luz
    Sagaz Filmes
    RCA Digital
    Great Studio
    Lua Nova
    Lucha Libre