_Werner Pöckel

Loading 0%

Werner Pöckel

.01

Rides of your life.
The one you’ve almost born into.
Your playground over wheels.
From the trip of your life.
Of your last first kiss.
AIG takes care of the best in your car.
Your history.

Case AIG BRAZIL
RIDES OF YOUR LIFE
CAMPAIGN

Rides of your life.
The one you’ve almost born into.
Your playground over wheels.
From the trip of your life.
Of your last first kiss.
AIG takes care of the best in your car.
Your history.

.01

With the concept “AIG takes care of the best in your car: your history”, we launched the brand in Brazil with an amazing campaign that included film for TV, out of home media, print and a strong targeted makerting strategy on the internet.

Deliverables

Film, OOH, Print, Display Ads & Social

.02

OUT
OF HOME

A massive out of home campaign
in strategic places around the country.

team

  • CREATIVE DIRECTION

    Cassiano Saldanha
    Werner Pöckel

  • ART DIRECTION

    Werner Pöckel
    Alessandra Silva
    Bruno Castelletti

  • PRODUCTION

    Stink
    Lucha Libre
    Sergio Buss