A 100% digital indication campaign, with a lot of social media content, an indication website, a series of activations with influencers, targeted and performance display campaigns.
With the concept "AIG takes care of the best in your car: your history”, we launched the brand in Brazil.
It went trough more than 300 cities, traveled approximately 20.000 kilometres by land and 10.000 miles by air, passed through the hands of 12.000 people in 3 months.
The campaign aim is to alert about excessive consumption of sweet drinks by children.
For the first time South America, more specifically the city of Rio de Janeiro, would host the biggest event of the world sport, the Olympic Games.
The goal was to show through videos step by step how the Indian massage called Shantala works.
Some ideas I rescued from my old portfolio, the one full of visual ads and conceptual images. After all I'm a art director and I love working with images.